The client, a leading food manufacturer, struggled with fragmented data operations, inconsistent analytics governance, outdated WordPress-based websites, and the need to strengthen brand visibility across both traditional and AI-powered search platforms. FPT delivered an end-to-end solution by modernizing the CMS and front end, implementing automated data pipelines and scalable analytics governance, and deploying its proprietary ON.OPTIMA AEO tool to enhance search performance and digital presence. 

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