As enterprises accelerate digital transformation, many still face fragmented customer experiences caused by disconnected content systems and siloed digital operations. This workshop will explore how organizations can build a unified, AI-native digital experience foundation to deliver seamless omnichannel engagement across web, mobile, e-commerce, and other touchpoints.

Experts from FPT and Sitecore will share practical perspectives on composable architecture and Sitecore AI - an AI-native digital experience platform designed to unify content operations, accelerate omnichannel delivery, and enable intelligent automation at scale.

 

Session highlights:
- How to unify fragmented CMS and content operations across channels
- Building a composable, AI-powered content ecosystem
- Using AI agents to automate content workflows and personalization at scale
- Accelerating omnichannel delivery with a single source of truth
- Practical transformation insights for enterprises navigating digital modernization in Vietnam