Retail

Retail Reimagined. Experience Unified. With AI

Seamless Commerce Experience

Unify every touchpoint—online, in-store, mobile, social—with our AI-first omnichannel platform for a seamless shopping journey.

70%

of customers expect a seamless omnichannel experience

91%

of retail leaders are prioritizing AI as a leading technology

20%

employee productivity is increased by adopting digital transformation

Accompanying your Transformation

Your challenges

Our solutions

A Unified "One-Stop-Shop" Experience

With over 15 years of experience in tech retail, FPT delivers a robust SuperApp solution that unifies services such as messaging, shopping, food ordering, ride booking, and bill payments - enhancing user engagement while simplifying backend operations.

Vision Retail Intelligence

We provide a data analytics solution that leverages AI camera technology and generative AI to deliver detailed insights into customer shopping behavior and significantly enhance store operations, achieving 96–100% detection accuracy with a low false positive rate of just 1.39%.

Innovative Mobile Platform

We offer a mobile solution that combines loyalty features with essential business tools, powered by AI and Super App technology, enabling retailers to deliver personalized experiences and strengthen customer relationships through tailored rewards, driving repeat purchases and enhancing brand loyalty.

A Unified "One-Stop-Shop" Experience

With over 15 years of experience in tech retail, FPT delivers a robust SuperApp solution that unifies services such as messaging, shopping, food ordering, ride booking, and bill payments - enhancing user engagement while simplifying backend operations.

Vision Retail Intelligence

We provide a data analytics solution that leverages AI camera technology and generative AI to deliver detailed insights into customer shopping behavior and significantly enhance store operations, achieving 96–100% detection accuracy with a low false positive rate of just 1.39%.

Innovative Mobile Platform

We offer a mobile solution that combines loyalty features with essential business tools, powered by AI and Super App technology, enabling retailers to deliver personalized experiences and strengthen customer relationships through tailored rewards, driving repeat purchases and enhancing brand loyalty.

Service Offerings

GeStore leverages AI cameras and Gen AI to deliver real-time, in-store analytics—empowering retailers with data-driven insights to optimize layout, boost conversions, and enhance customer experience across store formats.

GeLoyalty is a comprehensive loyalty solution designed for businesses, equipped with core loyalty features and enhanced by AI-driven personalization to elevate customer engagement and retention.

Loyalty & Rewards
Promotions Management
Marketing Campaigns
AI Chatbot Integration
Smart Omnichannel Experience

Comprehensive Android signage management solution with remote control via cloud platform. Enable real-time content updates, device status monitoring, and intelligent display scheduling across thousands of displays from a single dashboard. Reduce up to 80% of the time spent manually changing Digital Signage content, increase operational efficiency, and turn every touchpoint into an opportunity to engage with customers.

Migrate legacy POS systems, payment terminals, and retail devices to modern platforms without any business interruption. With a unique combination of high technical expertise and deep understanding of the retail industry, we use AI to automatically analyze and convert legacy systems, ensuring that business logic is 100% accurate.

Our Data Lakehouse Platform delivers end-to-end data services using advanced technologies to drive purpose-built digital transformation for retailers.

Our SuperApp Platform enables rapid, high-quality development of scalable super apps through a ready-built host app, multi-tenancy support, and flexible third-party applications —empowering seamless integration across mobile ecosystems.

GeStore

GeStore leverages AI cameras and Gen AI to deliver real-time, in-store analytics—empowering retailers with data-driven insights to optimize layout, boost conversions, and enhance customer experience across store formats.

GeLoyalty

GeLoyalty is a comprehensive loyalty solution designed for businesses, equipped with core loyalty features and enhanced by AI-driven personalization to elevate customer engagement and retention.

Loyalty & Rewards
Promotions Management
Marketing Campaigns
AI Chatbot Integration
Smart Omnichannel Experience

ATOMP - Control Signages & Devices

Comprehensive Android signage management solution with remote control via cloud platform. Enable real-time content updates, device status monitoring, and intelligent display scheduling across thousands of displays from a single dashboard. Reduce up to 80% of the time spent manually changing Digital Signage content, increase operational efficiency, and turn every touchpoint into an opportunity to engage with customers.

Retail Device Platform Modernization

Migrate legacy POS systems, payment terminals, and retail devices to modern platforms without any business interruption. With a unique combination of high technical expertise and deep understanding of the retail industry, we use AI to automatically analyze and convert legacy systems, ensuring that business logic is 100% accurate.

Data & Analytics

Our Data Lakehouse Platform delivers end-to-end data services using advanced technologies to drive purpose-built digital transformation for retailers.

SuperApp

Our SuperApp Platform enables rapid, high-quality development of scalable super apps through a ready-built host app, multi-tenancy support, and flexible third-party applications —empowering seamless integration across mobile ecosystems.

Success Stories

How Salesforce Helped Long Chau Pharmacy Chain Achieved 45% Market Share

Long Chau, a subsidiary of FPT Retail, is enhancing omnichannel shopping by upgrading POS systems, breaking data silos for better analytics, and improving financial efficiency. Partnering with FPT, the company accelerates its digital transformation journey.

Retail Giant Cuts Data Processing Time in Half with FPT

An American retail giant with 40+ years of excellence faced data duplication and SLA issues in its Azure-based platform. To boost performance, scalability, and data quality, the company partnered with FPT to modernize its data infrastructure.

Boosting 120% in Monthly Website Visitors for a Bathroom Manufacturer

A leading bathroom product provider partnered with FPT to modernize a 20-year-old system and unify fragmented data using Sitecore and Azure. The result: 120% growth in monthly site visitors, reduced costs, and streamlined data management.

Brand Loyalty Unlocked with Super App

A leading Asian insurer partnered with FPT to launch a super app powered by AI, OCR, and eKYC—digitally transforming 96% of services, resolving 87% of inquiries on the first call, engaging over 9.2 million customers online, and issuing 95% of policies digitally.

Insights

FPT Becomes Sitecore Reseller Partner, Strengthening Strategic Presence in Asia-Pacific FPT has officially joined forces with Sitecore as a Reseller Partner in select markets in the Asia Pacific region.

Boosting Customer Experience in Retail Industry with AI By leveraging AI, retailers can enhance personalization, improve productivity, and reduce manual work to enhance customer satisfaction. To assist retailers in refining their marketing strategies by gaining deeper customer insights and adapt to evolving markets, FPT offers Ge-Loyalty that enables the retail industry to maintain a competitive edge.

Overcoming AI Challenges and Building Customer Trust in E-commerce Emerging technologies like artificial intelligence (AI) present significant opportunities to enhance customer experiences through better personalization and streamlined product searches. Despite its potential, businesses must carefully address potential AI drawbacks to alleviate customer concerns and maintain consumer trust.

How NLWeb Can Transform Digital Commerce In our previous article, we introduced NLWeb (Natural Language Web) and explored its potential to redefine digital experiences by transforming static websites into conversational, intelligent, and adaptive interfaces. We highlighted how NLWeb enables websites to understand user intent, interpret context, and deliver dynamic, personalized journeys — a foundational shift in how people interact with the web. In this follow-up article, we focus on one of the industries most poised to benefit from NLWeb: digital commerce.

Overcoming 3 Common Challenges in Multi-channel Retail with Demand Planning Effective demand planning is the key to thriving multi-channel businesses in the booming market. Streamline, an advanced Demand Planning solution, provides businesses with the right platform to optimize business efficiency and gain a competitive edge.

Client Testimonial

This is completely right time for a new development level of Suntory PepsiCo.
The new Joint-venture has led us to new prospects and the DMS-Mobility will help us to provide efficient support for our distributor.

Mr. Lam Van Hai Former Deputy General Director
Suntory PepsiCo Vietnam Beverage